
Every year, more than 10,000 organizations from over 60 countries partner with Great Place to Work® Institute for assessment, benchmarking, and planning actions to strengthen their workplace culture. Great Place to Work® Institute’s methodology is recognized as rigorous and objective and is considered the gold standard for defining great workplaces across business, academia, and government organizations. Great Place to Work® Certification Program is the first step for an organization in its journey to build a High-Trust, High-Performance Culture™, and INDEL MONEY has successfully accomplished this milestone.r
Great Place to Work® Trust Index© Employee Survey is the world’s most widely used model to understand employee perceptions about their workplace. As part of this assessment, the Great Place to Work® Institute measured the perceptions of the employees using the Great Place to Work® Trust Index© Employee Survey and understood INDEL MONEY’s differentiating culture through the Culture Brief© and Culture Audit©. The online survey was attempted by more than 500 selected employees from different States. Increase in Great Place to Work® Trust Index© Score positively impacts productivity, innovation, costs, and other business results.r

The loan market dynamics are undergoing a profound transformation, characterized by changing consumer behavior and evolving macroeconomic conditions. Today Equated Monthly Installments (EMIs) are no longer considered as emergency capital for high value acquisitions. Instead, they are now being employed as strategic operational enablers to optimize cash flow management. Cash intensive purchases are effectively broken down and restructured into flexible monthly payments in order to stabilize personal liquidity. This systemic transition has been accelerated by widespread technological adoption and rising digital engagement, coupled with a growing regulatory structure that fosters transparency, visibility and accountability among non-banking-financial companies (NBFCs)
There is a growing appetite towards asset backed financing options that is being observed among retail and microbusiness segments. Meanwhile conventional systems like “Buy Now, Pay Later” (BNPL) are now being placed under rigorous regulatory scrutiny and surveillance due to potential credit risks, borrowers are strictly leaning towards avenues that offer stress-free capital. In this scenario, gold is viewed as the most safe and secure alternative that can be leveraged to gain access to quick financial liquidity. Physical assets, especially gold kept in homes, are being pledged more and more to cover financial commitments. Flexible repayment schedules are established to ensure borrowers will be able to meet their monetary obligations seamlessly and are not burdened by rigid payment terms.
In today’s day and age, financial institutions that align with changing customer needs and preferences harness significant growth. A quintessential illustration of this can be seen in the infrastructure scaling and systemic optimization of Indel Money Ltd, a renowned and reputable non-banking financial institution. A significant spike in Assets Under Management (AUM) has been documented by the company, harnessing growth for 3477 Cr. By meticulously extending its national footprint by establishing branches all over the country and offering customized financial services and credit solutions, the retail and MSME domains have access to formal credit. Moreover, this level of success and trust was validated by the oversubscription of public issues of secured, redeemable and non-convertable debentures (NCD), thus underscoring investor confidence and solidifying its capital base.
Digital payments systems have systematically disrupted and fundamentally the credit disbursement process. At Indel Money, top of the line data frameworks and systems have been operationalized by the management to ensure real time credit evaluation and transparent payment options. Manual and time consuming documentation processes are being seamlessly replaced by mobile focused applications, digital EMI calculators and electronic payment gateways. Moreover, customizable payment schedules are curated to allow borrowers to choose flexible tenor timelines to prevent sudden shocks, absorb risks and maintain a healthy quality of assets in their portfolio.
A safer, secure lending environment is being put together by incorporating rigorous banking reforms and strict financial adequacy rules and regulations. Substantial capital buffers are being maintained by premium-tier non-banking financial institutions to shield customers and investors from potential market risks. For example, a robust Capital Adequacy Ratio(CAR) is maintained by Indel Money paired with a consistent minimization in net non-performing assets (NNPA), and achieving strong credit ratings such as “A” (stable) for the organization’s financial products builds trust among the customers that their assets that were pledged for financial liquidity are kept in an extremely low-risk, high security environment.
Today, the modern buyer is more meticulous and prudent about changing interest rates and tenure customizations. Since the availability of credit is promoted through partnerships (co-lending) initiatives with commercial financial entities and other non-banking financial companies, this way, more choices are made available to the public. By acknowledging and understanding these structural shifts and by joining hands with reputable financial organizations like Indel Money, monetary milestones can be achieved without risking long term financial security.
Today, a decentralized access and distribution of structured credit is being observed across the rural areas of India. Harnessing formal credit facilities are no longer confined to urban pockets. In place of that, a strategic entry into Tier 1 and Tier 2 markets is being carried out by progressive and modernized thinking financial institutions. This transition is illustrated by the targeted expansion and growth of Indel Money, the company has cemented its presence with over 360 branches in multiple states. By solidifying a physical presence in many such untapped regions, local traders, small scale business owners and rural homes are systematically moving away from usurious unorganized lending practices to trusted, transparent and organized payment structures.
In the financing sector, the strategic shift from rigid, standardized loan agreements to highly adaptable, customer focused systems is also happening. Due to which borrowers are no longer required to follow stringent repayment schedules, but personalized repayment plans that align with the seasonal flow of capital are being given more importance and priority. Moreover, innovative hybrid loan products where assets are being pledged at the customer’s doorsteps coupled with flexible processing procedures and automated compliance monitoring are being implemented by Indel Money in order to integrate these individual needs. By incorporating customized repayment mechanisms, the burden on the customer is minimized to a great extent, and as a result, micro loans can be repaid without causing a dent on the individual’s personal finances.
The consumer lending landscape is undergoing a drastic transformation that is fostered by foundational advancements in EMI financing and structural changes in incorporating digital frameworks. Today, conventional, high risk borrowing practices are being effectively replaced by safe,secure, asset backed strategies that are designed to shield personal capital from eroding. Through the extensive growth and scaling of customer-centric organizations like Indel Money, unambiguous and adaptable credit solutions are successfully being put together within the reach of various demographic pockets throughout the country. At the end of the day, long term financial stability can be only achieved when these changing credit opportunities are utilized and leveraged prudently in a well structured and regulated environment.

When an urgent monetary need emerges, individuals often find themselves struggling to find the right resources to solve their immediate financial crisis. Two of the most popular options that are considered during the rise of such desperate situations are: the early withdrawal and liquidation of fixed deposits (FDs) or taking a secured loan against gold assets. Even though both these channels can be viewed as possible solutions that deliver quick access to cash. But, securing a gold loan is considered a more tactical and prudent roadmap to harnessing financial liquidity when compared to breaking an FD.
In this blog, Indel Money, one of the most popular Non-Banking Financial Companies (NBFC) in India, explores the reasons why taking a Gold Loan is a better solution than breaking your Fixed Deposit to solve immediate financial requirements.
For the common man, a fixed deposit is viewed as the most safe and reliable financial instrument for long-term wealth creation and assured yields. But, if a fixed deposit is subjected to premature withdrawal prior to its date of maturity, it can give rise to adverse financial outcomes in the long run. Firstly, a penalty for early withdrawal is imposed on the account holder by many banking and financial institutions, this can cause a dent on their return of investment (ROI) and will reduce the final amount they will receive.
Secondly, the initial interest at which the money was deposited will be fully relinquished, and a drastically reduced interest rate that aligns with the shorter period the money was parked as a fixed deposit, will be prioritized by the bank. On top of this, long term financial ambitions will be negatively affected by premature liquidation of a capital base. If an FD that has been existing for a considerably long period of time with high interest rates is prematurely drawn down, a highly viable and reliable mechanism to accumulate wealth is gone forever, especially if the interest rates in the market are at a low during time of liquidation.
Conversely to the withdrawal of a fixed deposit, a gold loan is designed as a safe, secure asset-backed credit facility where the borrower has the right to keep the ownership of the asset. Passive gold assets can be leveraged as collateral to harness monetary liquidity. Since the loan is secured by physical assets that hold inherent and substantial value, the need for levying premium and inflated interest rates in order to mitigate lender risk is completely bypassed.
By opting for a gold loan, the fixed deposit will remain intact and untouched. This allows the investment corpus to generate interest income without any hassles and thus, ensuring that wealth creation is not interrupted or compromised. The borrower’s financial hole will be filled purely by the means of temporary liquidity, and long-term savings shall remain unbroken. Once the debtor pays off the loan in full along with the accumulated interest, the pledged gold will be returned to the owner.