In today’s competitive financial landscape, fostering robust customer engagement and unwavering loyalty is not merely an objective but the bedrock of sustainable success. At our institution, we believe that true loyalty isn’t bought; it’s earned through consistent, positive experiences and a deep-seated commitment to placing the customer at the heart of every decision. Our strategies are multi-faceted, blending foundational values with innovative solutions, particularly those accelerated by recent global shifts.

Right at the outset, our primary focus is on enhancing the in-branch experience. We understand that for many financial interactions, a physical presence is still preferred. Therefore, we strive to ensure that every customer who walks into any of our branches enjoys a hassle-free, comfortable, and efficient interaction with our staff. This involves meticulously designed processes to ensure smoothness, minimal wait times, and an environment where customers feel heard and valued. This isn’t just a procedural guideline; it’s a direct manifestation of one of our core institutional values: “Customer is our King and Service, the Queen.” This maxim is not just a slogan; it’s a principle we constantly remind and train our staff to embody in every interaction. We empower our frontline teams with the necessary training, tools, and autonomy to resolve queries effectively and provide personalised attention, ensuring that service excellence is consistently delivered.

The efficacy of this foundational approach is clearly reflected in our customer retention metrics. We have consistently observed that our repeat customer numbers are more than double the industry norms. This remarkable statistic is a powerful testament to the loyalty we have cultivated. It signifies that our customers don’t just transact with us; they choose to return, time and again, because they trust us and value the service they receive. This loyalty stems from a relationship built on more than just transactions; it’s built on a foundation of reliability and genuine care.

Building on this foundation of trust and honesty, we have implemented several other strategies. Transparent communication is paramount. We ensure that all terms, conditions, fees, and processes are communicated clearly and upfront, avoiding jargon and ensuring customers fully understand their engagements with us. Proactive communication regarding any changes, updates, or even potential issues also helps build confidence. Furthermore, we have established robust feedback mechanisms, actively encouraging customers to share their experiences, both positive and negative. More importantly, we have systems in place to act on this feedback, demonstrating that we listen and are committed to continuous improvement. Resolving grievances empathetically and efficiently is another cornerstone, turning potentially negative experiences into opportunities to reinforce trust.

The recent pandemic served as an unexpected catalyst for innovation, particularly in how we deliver services. One standout innovative strategy, born out of necessity but now a cornerstone of our service offering, is the doorstep gold loan facility. Recognizing the constraints and safety concerns of our customers, we moved beyond traditional branch-based services. However, we didn’t stop at merely offering loans at their homes. We went a step further, embedding unparalleled flexibility into this service. Customers now have the convenience to either pledge their gold or retrieve their pledged articles (upon loan closure) entirely from the comfort and security of their home, or, if they prefer, at any of our branches. This hybrid model caters to diverse customer preferences and circumstances, significantly enhancing convenience and accessibility. This initiative has been overwhelmingly well-received, showcasing our adaptability and commitment to customer-centric innovation.

Every year, more than 10,000 organizations from over 60 countries partner with Great Place to Work® Institute for assessment, benchmarking, and planning actions to strengthen their workplace culture. Great Place to Work® Institute’s methodology is recognized as rigorous and objective and is considered the gold standard for defining great workplaces across business, academia, and government organizations. Great Place to Work® Certification Program is the first step for an organization in its journey to build a High-Trust, High-Performance Culture™, and INDEL MONEY has successfully accomplished this milestone.r

Our CEO Mr Umesh Mohanan, is been recognized as India’s Greatest Leader 2020-21 awards by AsiaOne Magazine.
“URS-AsiaOne” is an international business magazine present in fifteen different countries. It is an excellent example of a convergence magazine covering news from the entire region of Asia & GCC.
With over 2 decades of rich experience in Managing investment verticals with a proven track record of spearheading foreign multinational multi-billion conglomerate diversified into portfolios such as Banking investments, Infrastructure construction, Oil and Gas, Power stations, Defence supplies, Manufacturing, Trading of Minerals, Bullion and other commodities across the globe, and currently serving as the Executive director and CEO of Indel Money Limited.

The Mumbai headquartered Reserve Bank of India regulated NBFC operating through 191 branches across the states of Karnataka, Kerala, Tamil Nadu, Andhra Pradesh & Telangana offering a wide range of financial services to various customers including HNIs, business institutions, and retail investors, Indel Money is recognized by AsiaOne Magazine and is going to be felicitated with India’s greatest Brands 2020-21.

Banks everywhere have showcased their personal loans as their flagship product, but it must be said their interest ranges from 12% to a whopping 28%. While calls from the respective banks may show them as easy to apply and get, they do come with their own complication. When compared with gold loans personal loans may seem as a better alternative as there is no collateral to pledge, here are 5 reasons why the gold loan is still better than a personal loan.

Lower Rate of interest

Gold loan rate of interest is cheaper compared to an ‘unsecured’ personal loan. A loan against gold can be obtained for 13%–16%, whereas the rate of interest on a personal loan hovers between 12% and 24%. Added to processing costs and service charges a sizeable chunk of loan is spent on the loan provider itself. On the other hand, gold loans are pretty straightforward when it comes to processing.

Easy Documentation

When compared with a gold loan, a bank’s personal loans comes with a long list of required document as well documents which need to be safeguarded. Since Indel’s gold loans are of a secured nature loan, only minimal documentation is required. All someone needs to avail a gold loan is to produce a copy of a Govt mandated photo id and address proof.