The Mumbai headquartered Reserve Bank of India regulated NBFC operating through 191 branches across the states of Karnataka, Kerala, Tamil Nadu, Andhra Pradesh & Telangana offering a wide range of financial services to various customers including HNIs, business institutions, and retail investors, Indel Money is recognized by AsiaOne Magazine and is going to be felicitated with India’s greatest Brands 2020-21.
The award is based on the jury votes with the assistance of 4 big leading entities as Process Advisors. With their intense research in 16 industries, exclusively and strictly select the best in each segment in terms of their connection with the customer and performance in the market.
Our presence in an international business magazine is a great honour for our starts with rural market and now stand with a strong presence in every district, rural and urban markets spread over Kerala, Tamil Nadu, Karnataka Andhra Pradesh & Telangana, along with the upcoming expansions in the state of Maharashtra, Gujarat, Odissa & West Bengal by 2023.
Loan against gold is a faster, simpler and convenient route for common man to meet financial emergency. Strikingly, gold loans are seeing accelerated growth in the domestic economy. RBI data on sectoral deployment of bank credit reveal that outstanding gold loans as on January 31, 2026, have grown past the Rs 4-lakh-crore mark, which records a remarkable growth of 128% year on year. Between January 2024 and January 2026, gold loans shot up by about Rs 3.1 lakh crore, signaling a four-fold increase in the loan portfolio.
In other words, gold loans have emerged as the second-largest retail credit product after housing loans. According to TransUnion CIBIL’s Gold Loan Landscape Report (published in April), gold loan balances have grown 3.8 times since March 2022, with their share in India’s retail credit portfolio rising from 5.9% to 11.1% by December 2025. This loan growth reflects rising borrower adoption, higher ticket sizes, broader lender participation, and a borrower profile that increasingly includes consumers and women with more extensive credit histories, the report added.
Multiple factors are driving this growth. Prominent among them is a steep hike in gold price. The prices have seen a massive surge, representing a growth of over 90% in the past 2-3 years. This phenomenal surge has prompted people to seek gold loan as a viable option to secure emergency funding. Moreover, a sharp jump in gold price will guarantee more money into the customer’s hands.
When gold price soars, it also offers ample scope for top-up loans. The lenders will be able to provide additional funding to the existing customers against the same amount of pledged gold. The cardinal principle that governs this business is the loan-to-value (LTV) ratio fixed by the RBI. It allows proportionate hike in loan amount when gold value increases, which ultimately results in the loan portfolio growth.
Second is digitalization. After the advent of new-age gold loan NBFCs, gold loans have become a faster and convenient route for people across rural as well as urban markets. Further, growing lender-fintech partnerships are effectively addressing legacy issues by launching cutting-edge solutions that are more compliance-driven and customer-friendly. It also alleviated the stigma attached to pledging gold, which is traditionally being considered as an auspicious cultural asset.
Third is RBI’s cap on unsecured retail lending by the regulated entities. As a result, availability of personal loans has become limited and expensive for sub-prime customers, and they were forced to look for alternatives such as gold loans and home loans for emergency funding needs.
Fourth is regulatory reforms. The banking regulator (RBI) has made the segment safer, secure and customer-friendly by enforcing clear protocols and guidelines on purity, valuation, storage, and auction of the collateral. The tiered LTV ratio, based on loan ticket size, is another remarkable step that ensures a level-playing field between all stakeholders.
Thus, organized gold loan market has grown spectacularly on high gold prices, robust GDP growth, expanding domestic consumption, higher credit demand, and RBI’s reforms. According to an ICRA study, the organised gold loan business was expected to reach Rs 15 lakh crore by March 2026 – a timeline much ahead of previously estimated– as banks and NBFCs were competitively strengthening their position in the market. The unabated gold rally is the prime reason for the lenders’ renewed vigour as it opens up one of the safest lending avenues for them. The market is now projected to reach Rs 18 lakh crore by the end of the current fiscal year (FY27).
What makes this segment resilient is its nature of asset-backed lending – an asset that is used by major central banks as strategic reserve. When a loan account turns ‘non-performing asset’ (NPA), it is easier for lenders to recover dues if timely auction takes place, as the collateral carries more intrinsic value than loan amount. So, the chances of loss-making are rare in the case of gold-backed lending.
A conservative estimate says that Indian households carry more than 25,000 tonne of gold, which has suddenly turned into a critical asset against the backdrop of unprecedented price surge. The current trend also reflects changing investor behaviour. Despite high prices, gold jewellery demand from India and China is seen persistent as more than 55% of global jewellery demand is coming from these countries. Investing in gold is seen as a hedge against inflation that helps people preserve their purchasing power over a longer period.
Gold has performed positively across market conditions, including lower as well as higher inflation. Thus, investors’ demand for gold, especially through ETFs, rose to the highest level in H1 2025 since 2020. Significant factors that drive the performance of the yellow metal are weakness in major currencies, low global interest rates, high inflation, economic slowdown, and demand-supply dynamics.
Historically, gold rallies in times of high inflation and economic uncertainties. However, there may be a fair chance of price correction after a specific period of rally. Historical data suggest that significant correction in gold prices is likely to occur after prolonged rallies, frequently appearing in a decadal cycle. But gold’s recent dips do not signal an end to bull run as geopolitical tensions are escalating day by day. Undoubtedly, the long-term trend for gold is bullish with each correctional phase setting the stage for future rallies and, ultimately, it is fuelling the gold loan market growth.
Gold loans have become one of the most reliable and accessible ways to meet urgent financial needs. Whether it’s for personal expenses, business requirements, or emergencies, they offer quick liquidity with minimal documentation.
However, while the process is simple, getting the best deal requires smart planning. Understanding gold loan interest rates and the factors that influence them can help you secure a loan at a much lower cost.
A gold loan is a secured loan where you pledge your gold jewelry as collateral. Since it is backed by a valuable asset, lenders generally offer better interest rates compared to unsecured loans. Still, not all borrowers get the lowest rates, this depends on several important factors.
Selecting the right lender is one of the most important steps. Banks, non-banking financial companies, and other financial institutions all offer gold loans, but their terms can vary widely.
Banks often provide lower interest rates but may have stricter requirements. On the other hand, NBFCs usually offer faster processing and flexible terms, though sometimes at slightly higher rates.
Choosing a right lender like Indel Money can help you find the best balance between affordability and convenience.
The quality of your gold plays a major role in determining the loan value and interest rate. Higher purity gold, such as 22K or above, is more valuable and can help you secure better terms.
If your jewelry is hallmarked, it increases credibility and ensures a smoother evaluation process. Lower purity gold may reduce your loan eligibility and lead to less favorable conditions.
Lenders usually offer a percentage of your gold’s market value as a loan. While it might be tempting to take the maximum amount available, borrowing less can actually work in your favor.
A lower loan amount reduces the lender’s risk, which may result in better interest rates. It also makes repayment easier and lowers the overall financial burden.
Choosing only what you truly need is always a smarter financial decision.
Loan tenure directly impacts the total interest you pay. Shorter tenures typically come with lower interest rates and reduced overall costs.
If you have a steady income and are confident about repayment, opting for a shorter duration can save you a significant amount of money.
It also allows you to close the loan faster and reclaim your gold without unnecessary delays.
Gold loans come with flexible repayment structures. Some lenders offer EMI options, while others allow interest-only payments during the loan period with principal repayment at the end.
Choosing the right repayment plan depends on your financial situation. If you have a regular income, EMI payments may work best. If your income is irregular, a bullet repayment option might be more suitable.
Understanding these options helps you manage your finances better and avoid unnecessary stress.
